We now live in a strange society where people will pay more to receive less. If you are not already making money on the basis of this principle, this is your time to get your business together and become increadibly rich.

I am talking of course about juices and soda’s.

There are all kinds of drinks on the market. Apple juice, Orange juice, Coca Cola, 7-up, and so on. What you need to do in order to become rich is to start a brand of a new kind of juice of some well-known flavor (pick any kind, say, Apple, and give it some nice name, say “iDrink”, or whatever), and then immediately offer a Diet version next to the regular version. Invest in the Diet version, in fact you even take the regular version of the market after a month or so. Then, introduce new Diet versions next to the first one while you keep on decreasing the percentage of nutricients in every new version. Advertise with “Even less sugar”, “Only 1 calory”, “Zero Energy”, and so on. Do not even try to create flavors that taste of apple, or even ones that taste sweet in any way at all. Just make it taste *almost* like water and advertise some more with “Natural flavor”, “Taste of the forest”, and “Fresh Tickles for the Tongue” and so on. At the same time, keep on *increasing* the price of a bottle of Diet iDrink, creating the ‘exclusiveness’ experience.

In about a year, you’ll be able to sell tons of plain water for 6 dollars a 33cc bottle.

(You don’t believe it? Why, you already have six versions of this story sitting in your own fridge right now, no?)

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