Designers, if you ever write in academic theses or articles about your work, please write in the first person about your design process. You are the designer. Individual human beings design, not abstract processes. Individual human designers, with their particular skills, intuitions, background knowledge, desires, emotions. Writing as if the design was produced by some rational, dehumanized methodological process (the scientists’ wet dream), is actually less scientific, because that way of writig does not reflect the truth.